In your CallHippo account
1.Log in to your CallHippo account.
2.Click on Call Tracking from the top menu, Go to the left sidebar menu and click on Integrations.
3. Select Google Ads and click on Integrate.
4. It will open a popup as given in the image below. Here click on Connect Now
5. In the next screen you will be redirected to Google login page, Please login with your Google Ads account credentials.
6. Once you login you will be redirected to the permission page. Here you need to click on Allow button to continue your Google Ads integration.
7. Once you click on the Allow button you will be redirected to the CallHippo app and prompted to select your Google Ads manager account. Please select the account you want to use for creating conversions and Click on Okay button.
You have successfully integrated your Google Ads account with CallHippo
Tracking Keywords and campaign detail in CallHippo.
Detail :
CallHippo allows caller’s keyword data to display on call logs (activity feed).
For that, users will need to add a tracking template to Google Ads .
How to add a tracking template in Google Ads for a campaign?
utm_campaign={_campaign}&utm_adgroup={_adgroup}&utm_keyword={keyword}&utm_content={creative}&utm_device={device}&utm_content={creative}&utc_matchtype={matchtype}&utc_network={network}&utc_adposition={adposition}
Note : Users can add this tracking template to ads to see specific campaign information about the people who call to the number .
Users will need to keep words “{keyword}” etc . within the brackets . Google automatically substitutes what’s in the bracket with the visitor’s actual session information once they click on the ad .
Steps to add this tracking template in google ad campaign .
1. Login to Google Ads account -> select All campaign .
2. Click Settings on the left side of the page .
3. Choose Campaign settings at the top of the page.
4. Click the checkbox next to any campaign where you’d like to add your tracking template.
5. Select Edit drop down , the click Change tracking templates.
6. Keep the first option selected for Set tracking template. Then , type {lpurl} and add your tracking template . In this case {lpurl} represents your final URL, so you won't have to manually enter your ad urls.
7. Copy and paste this code into your tracking template field.
{lpurl}?utm_campaign={_campaign}&utm_adgroup={_adgroup}&utm_keyword={keyword}&utm_content={creative}&utm_device={device}&utm_content={creative}&utc_matchtype={matchtype}&utc_network={network}&utc_adposition={adposition}
8. Then Apply to create and save your tracking template.
Once the tracking template is updated , users will be able to see details of keywords into call log (Call tracking activity) and in call reports.
How does it work ?
Once integration is activated , CallHippo will report incoming calls as conversion in Google Ads . users will be able to see “CH Phone Call” conversion action with source “Import from clicks” in Google Ads.
When we create ads in Google Ads. And any visitor comes to your website by clicking Ad. And then send a call back request through the Call Me widget you set up on your website. It will connect a call between your agent and visitor.
And the CallHippo system will automatically create a conversation for that call.
How to find call conversion in Google Ads :
1. Login into Google Ads account and select Tools at the top of the page .
2. Choose Conversion from the “Measurement” section of the tools drop-down.
3. Our phone call will display as “CH Phone Call” with a source of “Import from clicks”.
CallHippo will display the following information in the call tracking activity feed.