SMS Registration Process
The SMS registration process is known as A2P 10DLC verification process, established by the US Government, ensures that all business campaigns, applications, and documents are validated. This process enables your business to message customers effectively and compliantly.
What Happens After You Upload the Documents?
Once you upload your documents, they undergo verification to check the following details:
1. Business Information
Submit a government-issued business registration document or tax certificate.
Ensure the details in your SMS registration match the submitted documents.
Provide a correct and functioning website URL.
2. Contact Information
The contact person should be the business owner.
Ensure the position/title and other details match the submitted documents.
Use a business email address associated with your company domain.
3. Business Address
Enter your business name under the customer's name.
Ensure the address matches the details provided in the submitted document.
4. Review & Submit
Verify that all the details in your application are correct and align with the supported documents.
Register Campaign Use Case
When registering your campaign, ensure the following:
Select the type of number and messaging based on your business domain.
Clearly describe the type of messages you plan to send.
Include necessary disclosures in your messages, such as:
"Message and data rates may apply."
Provide sample messages showcasing the use case.
Opt-In and Opt-Out Processes
Implement clear opt-in processes.
Ensure users consent to receive messages and understand the nature of the program.
Include clear instructions for opting out in your messages.
Permissions and Consent Details
Mention permissions and consent details in your terms and conditions and privacy policy.
Provide information on customer care and opt-out processes.
Other Checks
Compliance with Laws and Regulations
Adhere to laws like the Telephone Consumer Protection Act (TCPA) and other applicable regulations based on your business and message recipients.
Carrier and Industry Standards
Follow carrier compliance requirements and industry standards, such as the CTIA Short Code Monitoring Handbook for U.S. campaigns.
What to Do if Your Application Is Unsuccessful?
If your application or campaign is not approved:
Review your documents and application details to identify potential issues (refer to the reasons below).
Correct the necessary details and reapply.
Note: You can only apply twice from the front end. If your application has failed two times, you can certainly contact our customer support team and they will be able to assist you.
Possible Reasons for Unsuccessful Applications
Non-compliance with SMS messaging guidelines or industry regulations.
Customers have not clearly opted in.
Unapproved use case (e.g., specific promotional messages).
High risk of spam complaints.
Missing or incomplete details or documents.
Past violations or complaints.
Affiliate marketing is not allowed.
Inadequate campaign purpose or description.
Missing or non-compliant privacy policy.
Opt-in workflow not meeting campaign requirements.
Incorrect business details or SMS content.
Sample messages are missing or inappropriate.
What You May Need to Improve for Approval
Create a clear and simple opt-in process with proper consent records.
Align your use case with approved categories.
Ensure messages are valuable and non-intrusive.
Submit all required details and documents.
Provide a detailed explanation of your messaging practices and user consent.
Adhere to SMS best practices, such as:
Appropriate message frequency.
Clear opt-out options.
Include a URL showing where customer consent is obtained.
If you still encounter issues, please contact us at [email protected].
By following these guidelines, you can increase the chances of successful approval for your SMS registration.