CallHippo WABA (WhatsApp Business API) allows you to connect with your customers through WhatsApp. Message charges are applicable based on the type of message/template used and the messaging window.
Scenarios Where Message Charges Apply
Scenario 1: Sending a message to a new contact
When you send a message to a new contact, you have to initiate the conversation using a template message.
Different charges apply depending on the template category, such as:
Utility
Marketing
The applicable charge is based on the category of the template message sent.
Scenario 2: Sending multiple template messages of the same category within 24 hours
Once you initiate a conversation with a customer by sending a template message, you can send additional template messages of the same category to that customer within the next 24 hours without being charged again for each message.
Note: If the first template message is from the Marketing category, only subsequent Marketing template messages within the 24-hour period are exempt from additional charges. Utility template messages will incur their applicable charges.
Scenario 3: Customer responds to your template message within 24 hours
If the customer responds to your template message within 24 hours, you can continue the conversation using regular service messages.
Service messages sent within the applicable 24-hour customer service window are free of charge.
Scenario 4: Sending a message after 24 hours
Once the 24-hour messaging window has expired, sending a regular service message to the customer will incur the applicable service message charge.
Similarly, sending another template message after the 24-hour window will incur the applicable charge for that template category, regardless of whether the customer has replied.
WABA Message Pricing by Country
For the latest WABA message pricing by country, please refer to the pricing sheet below: